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VIDEO ASSETS THAT GET USED
We create video assets organizations use to educate people and tell their story
Training, customer education, and story-driven videos designed to be used across your website, onboarding, and community communication
  • Reduce repeated explanations
  • Speed onboarding and training
  • Help people understand what you do

Trusted by Organizations Across West Michigan and Beyond

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Veteran-owned. Community-rooted. Trusted by nonprofits, schools, and local organizations.
​Shared understanding, made visible
Organizations don’t struggle because they lack information.

They struggle because people aren’t working with the same information.
We create videos that give everyone a shared understanding so less get lost in translation.

Education

Assets

Videos designed to get rid of repeated explanations, speed training, and help people understand what you do.

Story
Assets

Story-driven videos that help your community understand your mission, impact, and the people you serve.

Not
sure?

Most organizations start with planning to identify what will actually reduce confusion and save time.

Why Organizations Work With Us

The organizations we work with don't need "more video." They need fewer explanations, clearer understanding, and tools that actually get used

​Do any of these sound familiar?

  • You keep answering the same questions

  • Onboarding or training takes too much time

  • People misunderstand what you do

  • Past videos didn't get used

  • You know video could help, but don't know what to make

 
We focuses on turning those problems into reusable video assets

EDUCATION ASSET

Show a 90–minute facilitated brainstorming session in under seven minutes

Used for: Websites, email follow-ups, onboarding, inquires, and more

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How our work is different

We treat video as a practical tool that is designed to be used, reused, and reliable

Strategy before production

We identify where confusion exists before deciding what to film.

Built to be reused

Videos are designed to live across your site, onboarding, and communications.

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Not posted once and forgotten.

Useful beats flashy

Clarity, usefulness, and relevance matter more than hype or trends.

Works without you in the room

These assets are built to explain, train, and inform even when you're not present.

Not sure what kind of video you need?

Most organizations start with planning. It's a practical way to identify where confusion exists, what needs to be explained, and which video assets will actually save time and effort

Clear direction. No obligation.

EXAMPLES

Video assets designed to do specific jobs

These examples show how organizations use video to reduce confusion, save time, and improve understanding.

Story Asset

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Life Align Inc. Mini-Doc

Helps the community understand the organization's mission and impact.

Use: Website, Social Media, Fundraising Events, Email Outreach, Grant Proposals

Watch Now

Education Asset

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SnapJoy Studio Tutorials

Videos that help rental studio users properly work the equipment and troubleshoot problems.

Use: Onboarding, Website Portal, Automated Email Response

Watch Now

Story Asset

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Talons Out Honor Flights

Helps the community and stakeholders see the impact of the program on veterans.

Use: Website, Social Media, Fundraising Events, Email Outreach, Grant Proposals

Watch Now
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