I've been working with cameras and stories for more than 20 years. I started in college, shooting on film, learning how to slow down and get it right before pressing the shutter. That habit stuck.

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After college, I spent time in the Army working in public affairs where clarity wasn't optional and good work didn't happen by accident. You learned to plan ahead, understand the objective, and make sure every piece was where it needed to be before you moved.

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After that, I taught high school social studies. Teaching rewires how you think... you can know a subject inside and out, but if the people in front of you don't get it, none of that matters. Every day was practice in breaking down big ideas and making them work for different people with different ways of learning. You have to think ahead, spot confusion before it settles in, and adjust without losing the thread.

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That combination of planning and translation, structure and clarity, still drives how I work.

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Why That Matters

Most organizations don't need "more content." They need clarity.

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They need to know what they're actually trying to say, who they're saying it to, and how to do it without burning out their team or starting from scratch every time someone asks a question.

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That's where I work.

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When someone says "I need a video," my first question isn't about the shoot, it's about the objective.

 

What are we actually trying to do here?

Who's this for?

What do they already know?

Where might they get lost?

How does this fit into the bigger picture of how your organization operates?

 

I'm not just shooting footage. I'm mapping the strategy, simplifying the message, and building something that works more than once.

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The videos I make aren't meant to chase trends or rack up views. They're tools that organizations can use again and again to educate, onboard, build trust, and tell their story in a way that feels human and grounded.

 

How I Work

I work best with people who care deeply about what they're building, even if they're not always sure how to talk about it yet. Nonprofits, mission-driven teams, small organizations with big goals, those tend to feel like home because I understand the constraints and the stakes.

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I'm not interested in flashy for the sake of flashy. I care about making things that feel intentional, clear, and aligned with the people behind them.

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If that sounds like your kind of approach, let's talk.