Work | Lakeshore Visuals

Case Studies

When someone comes to me for a video, I don't start by asking about the shoot, I start by asking about the objective and the build the idea from there.

Look through the case studies below to see some of the problems we've helped solve!

PopUpThinkTank!

PopUpThinkTank is a facilitated, high-energy brainstorming experience that brings 30+ thinkers together for 90 minutes to help founders, leaders, and organizations explore challenges, surface ideas, and create meaningful connections.

The Problem

PopUpThinkTank sessions are meant to be experienced, not recorded. Each 90-minute session is highly interactive, shaped by the people in the room, and grounded in trust and presence. As interest grew, people regularly asked to see what a session looked like. But recording a full session would dilute the experience—and asking someone to watch a 90-minute video that didn’t apply to them wasn’t realistic or effective. They needed a way to communicate the feel, structure, and value of a PopUpThinkTank session quickly—without giving away the process, breaking the container, or overwhelming the viewer.

The Solution

We created a 7.5-minute overview video designed to give viewers a clear feel for a PopUpThinkTank session without trying to replicate it. Instead of documenting a full session, the video distills the experience: the structure, the energy, the facilitation style, and the kind of engagement participants can expect. It moves quickly, stays accessible, and respects the integrity of the process by revealing how it works without giving away what happens inside the room. The result is a simple, effective way for people to understand the value of PopUpThinkTank in minutes—helping them decide if it’s right for them before ever stepping into a session.

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SnapJoy Studio

SnapJoy Studio was a rentable photography studio designed to give photographers access to a flexible, well-equipped space without the overhead of owning one. The studio featured multiple backdrops, styled vignettes, furniture, lighting, and gear, allowing creatives to book by the hour and focus on shooting instead of setup.

The Problem

SnapJoy Studio regularly hosted in-person tours to show photographers the space, but many prospective renters still asked the same questions before and after visiting. How the studio was laid out, what was included, and how to use specific equipment, especially the strobes, came up again and again.

Answering these questions repeatedly took time and often slowed down bookings, while some people arrived for tours without a clear understanding of how the studio worked or whether it was the right fit for their needs.

The Solution

We created a series of short, approachable videos that addressed the most common questions and provided a complete studio walkthrough. The videos allowed potential renters to explore the space ahead of time, arrive at tours better prepared, and get clear guidance on using the equipment without needing hands-on assistance every time.

To match the studio’s personality, the videos leaned into a playful retro-inspired intro, making them informative while still feeling fun and on-brand. The result was a practical resource that saved time, reduced friction, and helped photographers feel confident before they ever stepped into the studio.

Covenant High School

provide alternative high school education for students who have left traditional school settings or are at risk of doing so. Serving young people facing significant life challenges, the schools combine academic support, life-skills development, and compassionate relationships to help students earn a diploma and move toward stability, opportunity, and long-term success.

The Work

I've worked with Covenant Schools across multiple storytelling and educational projects, supporting both external marketing and internal student-focused content. The work ranged from public-facing videos that shared the school’s mission to internal resources designed to inform, encourage, and support students.

Each project was grounded in a clear understanding of the school’s purpose and the real challenges students face, with an emphasis on clarity, empathy, and respect.

Check out the examples below to see some of the work we've done!

The Problem

Enrollment was declining, and Covenant Schools needed a clearer way to stand out from other alternative education programs in the area. Families and students often struggled to understand what made the school different—or what the day-to-day experience actually felt like—making it harder to build trust and connection with the broader community.

They needed a way to communicate who they are in a way that felt real, human, and credible to students and parents considering enrollment.

The Solution

We created Who We Are, a short, student-centered video designed to introduce the school through the voices of the people who know it best. By interviewing current students and recent graduates and pairing their stories with footage from events and daily life at the school, the video offers an authentic, approachable snapshot of the Covenant Schools experience.

Rather than relying on institutional messaging, the piece lets students speak directly to prospective families—helping viewers understand the culture, values, and sense of support that set the school apart.

The Problem

During the COVID-19 pandemic, misinformation and disinformation were widespread in the communities Covenant Schools serves. Many students and staff felt uncertain or fearful about vaccination, influenced by conflicting messages and a lack of trusted, relatable information.

The school wanted to support thoughtful, informed decision-making without contributing to fear-based messaging or institutional narratives that could feel impersonal or dismissive of real concerns.

The Solution

We created Vaccination Stories to center the voices of students and staff who were willing to share their personal experiences with COVID and the vaccine. Rather than relying on statistics or directives, the project focused on honest, first-hand stories from within the school community.

By creating space for people to speak openly and authentically, the video helped build trust, reduce anxiety, and encourage meaningful conversation without telling anyone what to think or do.

The Problem

As Covenant Schools implemented a new learning management system, many students needed ongoing support to log in, navigate the platform, and use its tools effectively. This was especially challenging for new students and for those learning remotely in the wake of COVID, where small technical barriers could quickly turn into missed work or frustration.

The school needed a simple, repeatable way to support students without requiring constant one-on-one troubleshooting from staff.

The Solution

We created a set of short, screen-recorded videos that walked students through logging in, using key tools, and managing digital work without losing progress. Designed to be clear and accessible, the videos gave students a reliable reference they could return to as needed.

The result was a practical, student-friendly resource that reduced confusion, supported independent learning, and helped the transition to online tools feel more manageable.

The Problem

Covenant Schools introduced a PBIS-based positive behavior program using the CHAMPS framework to create clearer expectations and more consistent support for students. While the system was simple on paper, students needed an engaging way to understand what it looked like in real situations and how it applied to their daily experience.

Traditional explanations risked feeling abstract or easy to tune out, especially for students who had struggled in more rigid school environments.

The Solution

We developed a series of short, scenario-based videos that explained the CHAMPS framework through real-world examples. To make the content more engaging and relatable, teachers stepped into the role of students, modeling both expectations and common situations in a light, accessible way. We also created a dramatized scene for the counselors to show students and talk through how to handle the situation better.

By combining clarity with humor and familiarity, the videos helped introduce and reinforce the program while making the system feel supportive rather than punitive.

Life Align Inc.

The Problem

Life Align was preparing for a fundraising gala and needed a way to clearly communicate their mission, vision, and impact to an audience that included both long-time supporters and people encountering the organization for the first time.

The challenge was doing this in a way that felt authentic and grounded. They needed to convey the heart of their work and the long-term vision behind it without overwhelming the audience or reducing complex recovery journeys to soundbites.

The Solution

We created a short, documentary-style film designed to anchor the gala and give attendees a clear, emotional understanding of Life Align’s mission. The piece focused on storytelling rather than promotion, using real voices and visuals to show why the work matters and what the organization is building

Because the film clearly communicates both the heart of the mission and the broader vision behind it, it functions as a flexible storytelling asset. It can be shared in multiple contexts where alignment, understanding, and trust matter, extending its value beyond a single moment or event.

Not sure what kind of video you need?

Most organizations start with planning. It's a practical way to identify where confusion exists, what needs to be explained, and which video assets will actually save time and effort

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