Locally-sourced" appears on more restaurant menus and farmers' markets are expanding. But, there's a significant gap between consumers and the people who grow their food. This disconnect creates real problems:

• Consumers miss meaningful connections to their local food economy

• Sustainable producers struggle to communicate their value and practices

• Brands lack authentic ways to align with values-driven food content

• Stories that could inspire change go untold

 

Research confirms this disconnect: Only 1 in 4 Americans strongly trust information about where their food comes from, yet 93% say knowing this information is important to them.