Connection Content – Stay Top-of-Mind Without Burning Out

Let’s be honest—trying to stay “active” on every platform all the time is exhausting. And for most mission-driven businesses and nonprofits, it’s not sustainable. You’ve got a world to save, you don’t have time to mess around.

But there’s good news: You don’t have to post 10 times a day to stay connected. You just need to show up consistently and meaningfully.

That’s where Connection Content comes in.

What Is Connection Content?

Connection content is the heartbeat of your content strategy. It’s the stuff that reminds your audience, “Hey, we’re still here—and we’re still for you.” It doesn’t need to go viral. It’s not meant to sell. It’s designed to maintain trust, build community, and keep your voice in the room.

This kind of content makes you feel present—even when you're not actively launching something.

When done right, connection content makes people feel like they know you. And when people feel like they know you, they’re far more likely to engage, refer, donate, or buy.

Seven Types of Connection Content

Access all 21 types of Content Blocks

Why This Content Matters

Follow Along for More!

This week, I’m sharing daily Outcome Maps—best-use scenarios that show how different businesses and organizations use connection content to grow their communities.

Next week: we’ll dig into Campaign Content—the tools that spark momentum and get people to act.

In the meantime: Follow me on Facebook for this week’s Outcome Maps—real-world examples of how strategic content gets real results.

Ready for more? You can access my ebook: "Content Blocks: 21 Types of Content That Build Trust, Connection, and Results" right now completely for FREE. No email form, no maze of links, just click or tap the button below and it'll take you to a PDF in my Google Drive that you can read online, download to your device, and share with anyone who might find it useful.

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