That’s where strategic video comes in. A great video isn’t just about how slick or shareable it looks. It’s about solving problems, answering questions, and building trust—before anyone even picks up the phone. I put business videos into three broad categories: • Strategic Videos • Credibility-Building Videos • Awareness and Promotional Video

These aren’t videos made for algorithms or views, they’re designed to work in the background answering questions, solving problems, and building trust before anyone ever reaches out. • They save time by answering the questions that you hear over and over again. • They solve problems by teaching potential clients and customers about your business. • They build trust by showing who you are and putting a real face and voice to your business.

Not all content has the same job. Some content is made to catch attention. Some is built to foster community. And some—the most overlooked kind—are meant to last. These are the pieces that sit quietly in the background, building trust, clarifying your message, and creating long-term value even when you’Because here’s the thing: People think that “content” just means putting clips on Instagram or blasting out whatever’s trending this week. But producing content isn’t market

Building an audience feels like a huge win — and it is.But what matters even more is what you do once people are paying attention. If you...