7 Simple Videos That Answer Questions, Solve Problems, and Build Trust
- Stephen Proctor
- Aug 22
- 5 min read
Most business owners have heard they should be using video. But what does that actually mean?
Does your mind jump straight to flashy promos and going viral on social media?
Those are great, but probably not what you need. And if you’ve thrown money at those and they didn’t pan out, keep reading - it probably wasn’t the video, but a lack of strategy.
The slick promos look great and they’re sure to impress anyone who sees them, but getting them seen is easier said than done. A promo video alone won’t drive sales or conversions, it only does what it’s supposed to when it’s part of a bigger marketing campaign and it’ll likely require a budget behind it.
Viral videos can be a lot of fun and can bring in new customers and clients, but one viral video might get a bunch of views for a few days… but then it’s gone. Using virality in your marketing can be an incredible way to connect with your ideal customers, but to be effective they require a solid strategy, a lot of planning, and at least a little luck.
The videos that most businesses need are much simpler, but also much more powerful.
These aren’t videos made for algorithms or views, they’re designed to work in the background answering questions, solving problems, and building trust before anyone ever reaches out.
They save time by answering the questions that you hear over and over again.
They solve problems by teaching potential clients and customers about your business.
They build trust by showing who you are and putting a real face and voice to your business.
When done right, they give you time back, bring in better leads, and make your entire process smoother.
Let’s break down seven of the most effective videos to start with, plus one bonus for businesses ready to make a bigger splash.
1. Pricing Overview
“How much?”
This is the one question everyone’s asking, but too many businesses are nervous to say out loud.
You don’t need to list every price or option, but giving a range, showing how your pricing works, what factors into your rates, and what most people spend helps set expectations early.
Why it works: It builds trust, cuts down on awkward money conversations, and weeds out people who were never really a fit in the first place.
Where to use it: On your pricing or services page. Add a button that says, “What does this cost?” and let the video do the talking.
2. Problem Explainer
A lot of potential clients don’t realize they even have a problem until someone articulates it clearly. This video helps them connect the dots.
It’s your chance to say, “Here’s what you’re probably dealing with and here’s how we solve it.”
Why it works: It moves people from curious to ready by creating clarity and urgency. When someone recognizes their pain point in your video, they start seeing you as the obvious solution.
Where to use it: In ads, on your homepage, or in email campaigns. Anywhere you’re trying to turn browsers into buyers.
3. FAQ Video or Series
You already answer the same handful of questions over and over. This video (or a short series) lets you do it once and use it forever.
It’s not just about saving your breath. It’s about helping people feel confident and informed before they even reach out.
Why it works: It shortens the sales cycle, reduces repetitive emails, and builds authority without being pushy.
Where to use it: Near your contact form, in proposals, or as part of your follow-up emails.
4. Process or Walkthrough Video
People love to know what to expect. A simple walkthrough showing how your process works from first contact to final results builds clarity and trust.
Whether you’re managing a renovation or offering wellness treatments, showing what the client experience looks like makes everything feel more real and less risky.
Why it works: It sets expectations, reduces misunderstandings, and positions your operation as polished and professional.
Where to use it: On your homepage or onboarding pages. You can even send it in advance to prep new clients.
5. Overview or Explainer Video
Think of this as your digital elevator pitch. It quickly answers: Who are you? What do you do? Who do you do it for? And why does it matter?
The key here isn’t flash, it's clarity. Keep it simple, focused, and real.
Why it works: It helps the right people recognize they’re in the right place. It creates connection and gives context without overwhelming.
Where to use it: At the top of your homepage or landing page. It’s often the first (and best) impression you’ll make.
6. Testimonials or Case Studies
Real clients. Real stories. Real results.
These videos go beyond star ratings and pull quotes. They give future clients a chance to see and hear from someone who’s already been where they are and made the leap.
Why it works: It builds credibility, reduces doubt, and gives people the confidence to move forward.
Where to use it: On your sales pages, in proposals, or as part of a “proof” section in your funnel.
7. Meet the Team or Owner Intro
Especially in service-based businesses, people want to know who they’re working with. A short, friendly intro helps humanize your brand and break the ice.
You don’t need to tell your whole life story. Just a quick glimpse of who you are, what you care about, and what people can expect.
Why it works: It creates connection, reduces hesitation, and makes your emails or sales calls feel more like a warm handoff than a cold start.
Where to use it: In your email signature, right after someone fills out a contact form, or in an automated “thanks for reaching out” email.
Bonus: Branded Documentary
When you’re ready to tell a bigger story, this is the move.
A branded documentary digs deeper into who you are, what drives your work, and the impact you make. It’s emotional, strategic, and built to create long-term brand affinity—not just short-term clicks.
Why it works: It builds deep trust, elevates your brand, and gives people a reason to care—not just buy.
Where to use it: On your about page, in brand campaigns, or when pitching media and larger opportunities.
Not Sure Where to Start?
I can help!
Click here to schedule a quick planning call. I can help you create the videos you need, or help you figure out how to do it in-house. No press, just clarity.
Not sure how this would actually play out in your business? I put together a free guide with 22 practical, creative ways to use video—from homepage trust-builders to time-saving onboarding tools. Whether you're starting from scratch or looking to get more out of the videos you already have, this'll give you real, actionable ideas to work with.
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