The Cost Video: Save Yourself a Hundred Quote Calls
- Stephen Proctor
- Aug 13
- 3 min read
“How much does it cost?”
It’s probably the first thing people ask—and the hardest one to answer.Because for most service-based businesses, the answer is: it depends.
You want to be helpful, but you also know:
Every project is different
Every client has unique needs
And if you give a number too fast, it might scare them off—or set false expectations
So what’s the solution?
A short, honest Cost Video that gives potential clients just enough information to decide whether they’re a good fit.
Let’s break down how it works—and why it saves so much time.
What’s a Cost Video?
A Cost Video is a 60–90 second video where you walk potential clients through:
A general price range for your services
The factors that affect cost
And a few realistic examples to help set expectations
You’re not posting your full pricing menu.You’re creating a helpful filter that invites the right people in—and saves you from wasting time on leads that aren’t ready or aligned.
A More Helpful Answer (That Covers Everything)
Let’s say you offer a professional service—maybe in design, trades, wellness, or consulting.Here’s what a great Cost Video might sound like:
“We get asked about pricing all the time—and honestly, it varies depending on the project.
Most of our clients invest somewhere between $500 and $2,500, but that can go up depending on what you need.
For example, a smaller project—like a basic [consult/session/install]—might be around $500–$800, while a more involved or custom solution might land closer to $1,500–$2,500.
What affects the price most is usually the scope, how quickly you need it, and whether any prep or special materials are involved.
Our goal is always to deliver great results and help you avoid unnecessary headaches down the road, so we’ll walk through all of that with you before locking anything in.
If that range fits your budget—or if you’re just trying to get a sense of what’s possible—I’d be happy to talk through options with you.”
This kind of video shows people what to expect—and helps them decide whether to take the next step.
Why This Works
Here’s what the data says:
When people understand what something costs and why, they’re far more likely to trust you—and follow through.
A Cost Video helps you:
Pre-qualify leads
Set healthy expectations
Stand out from competitors who keep everything vague
Book more serious, ready-to-act clients
What to Say in Your Cost Video
You don’t need a script or a studio. You just need to hit the key points:
Start with empathy “We get asked about pricing a lot…”
Give a general range “Most clients spend between $X–$Y…”
Explain the variables “It depends on scope, timing, materials, etc…”
Normalize the value “It’s about doing it right, not just doing it cheap.”
Offer next steps “If that range fits your goals, let’s chat.”
Still Nervous About Sharing Pricing?
It’s totally normal.
Most business owners worry that sharing numbers might scare people away.
But here’s the truth:You’re not scaring people away—you’re filtering out the ones who were never a fit.
And for those who are a fit?You’ve already started building trust by being transparent, helpful, and confident.
That’s how you shift from chasing leads to having them come to you.
Recap: What a Cost Video Actually Does
Saves hours answering the same question again and again
Helps people self-select before they contact you
Builds credibility by setting realistic expectations
Makes you look like a professional—not just another option
Not Sure If This Is the Right Video for You?
Book a quick strategy call to see if we’re a good fit!
No pressure. No sales pitch. Just ideas
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