How a Simple Video Can Save You Time—and Get You Better Clients

Stephen Proctor
Aug 13
3 min read

Updated: Aug 22

If you run a service-based business, you’ve probably lost more time than you care to admit giving quotes that go nowhere, repeating the same explanations over and over, or trying to convince people you’re actually legit.

You’re not alone.

For a lot of small business owners, the real problem isn’t lead quantity—it’s lead quality. You’re stuck spending hours chasing leads that weren’t a good fit in the first place.

But here’s the thing: One well-made video can fix a huge chunk of that.

Let me explain.

The Problem Most Service Businesses Face

No matter what business you're in, you'll probably recognize this cycle:

Someone messages or calls.
You answer a bunch of questions.
You either go out to quote—or get ghosted.
You do this dozens of times a month, hoping a few stick.

But here’s the kicker:

91% of consumers want to see more online video content from brands in 2023

72% of customers said they’d rather learn about a product or service by way of video

88% of people say they’ve been convinced to buy a product or service by watching a brand’s video

So if people want video—and it makes them more likely to buy—why aren’t more businesses using it to stop wasting time?

Why a Single Video Can Change Everything

Let’s say you had a short, casual video that answered the questions people always ask before working with you. Things like:

What kind of work you do (and don’t do)
How much it typically costs Here's my pricing video!
What problems you solve
What other people say about working with you

Suddenly, you’ve got a 24/7 employee working in the background—filtering out bad-fit leads and attracting better ones.

Typical Example

You respond to a dozen inquiries this week.

4 are just tire-kickers
3 didn’t understand your pricing
2 were looking for something you don’t offer
3 seem like great fits… but two disappear while they’re waiting on your reply.

Now you've spent 5–6 hours on leads that were never going to pan out—and missed out on two that might’ve been ready to move forward.

A 90-second video on your homepage could’ve handled most of that for you.

Instead of: “Can I get a quote?”

You get: “I watched your video—I’m looking for [your service], and I saw you mentioned pricing usually falls between $X–$Y depending on [key variable]. Can we talk?”

That’s not just a lead. That’s a lead that’s warmed up, informed, and ready to move.

What Kind of Video Do You Need?

This isn’t about making a cinematic masterpiece.

It’s about making a simple, real, useful video that speaks directly to the people you want to work with. And there are a few tried-and-true formats that work across nearly every industry.

Here are the four most effective types of business videos I recommend (and I’ll break each one down in upcoming posts):

The Cost Video Helps filter people who just want a number—with no context.
The Problem Video Explains the pain points you solve (before they ask).
The Testimonial Video Builds trust by letting your happy clients do the talking.
The Overview Video Gives a clear, helpful snapshot of who you are and how you work.